Founded in 2008, Primitive is a celebration of skateboarding and the rich subcultures that live alongside it. From the next block to the next hemisphere, we explore all environments and engage with all communities rooted in creativity and passionate expression. From grimy to refined, we tell the honest stories of the beautifully imperfect culture that make us who we are. The quality and depth of the Primitive ethos is reflected in our athletes and distinctive range of product, created to celebrate the interaction of these ideas.
Started by Stevie Williams in 2002, DGK is a tribute his humble roots. The acronym which stands for Dirty Ghetto Kids was what other skaters at Philadelphia's Love Park called Stevie and his crew because they were from the wrong side of the tracks. They took the name and branded themselves with it, not knowing that one day Stevie would turn it into a global line available everywhere from the most core skate shops to the most elite boutiques. It represents turning a negative into a positive and making something out of nothing against all odds. DGK's graphics and apparel make bold statements that differentiates the brand from everything else out there, which is why it's developed a cult following both in and out of skateboarding.
Started in 1997, Expedition One is a brand with deep roots in skateboarding. Expedition has evolved in many ways over the years, but the message of enjoying the journey that skateboarding takes you on remains the same. Graphically, the Expedition line celebrates classic Americana and the apparel is a nod to traditional workwear that's completely functional and built to last. Designed for skateboarders by skateboarders, Expedition offers a truly authentic line that is a sharp contrast to much of what currently exists in skateboarding.
Started by Karl Watson in 2001, Organika is all about consciousness and being in harmony with one's surroundings. Drawing influences from nature, unique cultures, sacred geometry, and more; Organika challenges you to open your mind and grow as an individual. The apparel utilizes soft materials, subtle designs, and vibrant colors to get it's message across. With an emphasis on roots, culture, and living a healthy balance lifestyle - Organika delivers a positive message that everyone can appreciate.
Started in 1999, Gold represents a hardcore street aesthetic cleverly packaged into cartoon driven graphics. Gold offers a unique approach to the world of street apparel by taking popular slang and bringing it to life through it's original artwork. Whether it's the Gold Goon, The Crackin' Firecracker, or the Cocky Chicken - Gold's graphic style is instantly recognizable and sure to bring a smile to just about anyone's face. Gold's message is universal which is why it appeals to everyone from the most underground skateboarder to some of the biggest names in hip hop music.
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision, led by owner and skateboarder Pierre-André Senizergues, is to remain the leading action sports company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto-x and BMX riders and continues its dedication by giving back to each of these communities. http://etnies.com
Since 1995, éS has been at the forefront of high-performance skateboarding, propelling the design of skate footwear and apparel into a highly athletic and technically advanced realm. Today, the éS legacy of leadership continues with innovations embedded in the stylish and technical skate shoes. The éS team is committed to delivering the best performing skate shoes to minimize the risk of injury and maximize skate time via advanced support, durability, cushioning and grip. http://esskateboarding.com
Like skateboarding itself, Emerica defies convention. In doing so, the brand has established a legacy of bold innovation that has changed the face of modern skateboarding. Since 1996, Emerica has provided no-nonsense skaters everywhere with the toughest and most functional skateboarding footwear and apparel available. Designed by skateboarders for skateboarding, Emerica products are created to withstand serious skateboarding abuse. Emerica is 100% pure skateboarding. http://emerica.com
Established in 1995, ThirtyTwo was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo products, apparel and accessories have been tested and approved by the best snowboarders in the world. http://thirtytwo.com
Cut from a different cloth...
Unlike your average clothing company, Altamont drives progression by inspiring possibility in others. By elevating and upholding a tradition of rebellious expression as personified by those fearless artists and athletes whose input we combine every season and within each new collection, Altamont presents a candid snapshot of the rich diversity of ideas and influences that energize the scene. http://altamontapparel.com
We are a Riding Company - We sponsor top skateboarders, snowboarders and surfers who are all supported by a strong marketing infrastructure. Product Driven - We design, produce and distribute top quality product that is innovative and exciting. Long-Term - We always make decisions for the long term based on quality and integrity. New Future - We manage and are accountable for our impact on the environment, people and communities in which we operate. We understand that Sustainability is a cornerstone of longevity for Volcom and each department will do their part to move us forward into what we call... the New Future. Best Employer - Our employees are our greatest asset and Volcom is the number one place where people who share our values want to work. Fun, Organized and Efficient - We run a tight ship and operate like a Swiss watch while striving to maintain a fun environment. We always look for ways to improve our operation. http://volcom.com