Patagonia and North Face, easily two of the strongest brands that carry similar stories, but follow with even more amazing product. The Guardian did a great article on the two brands, the story, the products...and a nice history on the two founders/owners, Doug Tompkins (North Face) and Yvon Chounard (Patagonia). Check it Out Here: https://www.theguardian.com/business/2017/mar/07/the-north-face-patagonia-saving-world-one-puffer-jacket-at-a-time